Today, when large amount of products saturates the market, it is very difficult to distinguish a natural and good quality product from the product which is not. The idea of the brand is to create a premium package of honey, Serbian market lacks in. Besides preserving natural taste and traditional appearance, the goal is to make recognizable, conspicuous packing on the market and contribute to better perception of natural and traditional taste of honey.
The design of the packaging is inspired by natural forms and materials. The natural shape can portray best the naturalness of a product. Ellipse, hives, wood, hexagon… are just some of the major inspirations in designing the packaging.